PROOF OF EXPERTISE
(Sampling Approach)
SUCCESS FACTORS
◆ Idea: Free consultancy is a sample—like tasting food before buying.
HOW IT WORKS
◆ Provide a mini-case study or “quick win” for the client.
◆ Show how your methods work → builds trust.
EXAMPLE
◆ A supply chain consultant does a free cost-savings analysis of one product line, then offers a full supply chain optimization package.